Anne Marie Mondrup

Building businesses. Developing people. Creating possibilities.

Entrepreneur · Business Leader · Strategic Adviser

I bring together more than two decades of entrepreneurship, international brand development, technology and people leadership to help businesses navigate change, identify opportunities and create lasting value.

Anne Marie Mondrup in a grey tailored jacket, seated at a marble table in a softly lit room
Portrait by me, with a little help from AI
Leadership & Advisory

How we can work together

I work with business owners, founders, boards and leadership teams to build stronger businesses, develop people and navigate change.

My involvement ranges from executive leadership and independent strategic advisory to defined transformation assignments and individual mentoring, with AI and innovation running through all of it.

01

Executive Leadership

Interim, fractional or permanent C-level leadership, executive transformation mandates and defined leadership assignments.

Explore Executive Leadership
02

Strategic Advisory & Board Roles

Independent strategic counsel on growth and innovation for founders, business owners and leadership teams, alongside selected non-executive board opportunities.

Explore Advisory & Board Roles
03

Business & Brand Transformation

Defined strategic and operational assignments across brand positioning, commercial, digital and AI-driven business development, innovation and organisational change.

Explore Transformation
04

Leadership Coaching & Mentoring

Individual mentoring, executive development and strategic sparring for founders, business leaders and creative professionals.

Explore Mentoring

A founder’s instinct and a leader’s perspective.

Over twenty years of founding and leading businesses have taught me to connect creative ambition with commercial responsibility. My experience spans international growth, brand strategy, partnerships and the development of teams across creative, commercial and technical disciplines.

I’m drawn to recognising potential — in a business, an idea or a person — and creating the direction and conditions for it to develop.

Leadership & advisory enquiries
Businesses I’ve built

Building businesses where creativity meets opportunity.

BetterChoice platform shown in a browser window, analysing a catalogue of fashion products
Photo: BetterChoice
01 / Fashion & technology

BetterChoice (opens in a new tab)

I co-founded and lead BetterChoice, a technology company helping fashion brands and retailers turn complex sustainability and product information into credible consumer communication. The business brings together my fashion industry experience with technology, innovation and commercial development.

Still life on a slate-grey backdrop: a green glazed jug with a leather tag, folded wool blankets, moss, glassware, a travertine shelf and dried hydrangeas
Photo: Kristina Demant (opens in a new tab) for The Comarché
03 / Digital marketplace

The Comarché

The Comarché was a curated digital marketplace connecting consumers with fashion and lifestyle brands focused on sustainability. I co-founded the business, leading brand strategy, creative direction and commercial development, and grew the platform to 130 brand partners within one year from launch. This venture later led to the foundation of BetterChoice.

“Making something has never been easier. Making something that means something to someone is as difficult as it ever was.”

— Anne Marie Mondrup

Photo: Vladimir Anikeev / Unsplash (opens in a new tab)
Publishing & Culture

Building platforms
for creative expression.

Through publications and exhibitions, I create space to explore ideas, bring creative voices together and connect fashion, culture and business.

04 / International magazine

Tomorrow’s Journal

I founded Tomorrow’s Journal and led its editorial vision, creative direction and commercial development. Across ten issues, the independent publication brought together emerging and established talent in fashion, photography, art and culture, reaching readers across Europe, Asia and the US.

Tomorrow’s Journal issue 4 cover: black-and-white portrait of a woman in a hat
Cover Issue #04: Photographer David Bellemere (opens in a new tab)
Tomorrow’s Journal issue 5 cover: an illustrated portrait with sculptural forms
Cover Issue #05: Illustration Anne Sofie Madsen
Tomorrow’s Journal issue 7 cover, “Reformation”: a woman in a sculptural black dress
Cover Issue #07: Photographer Oliver Stalmans (opens in a new tab)
Tomorrow’s Journal issue 10 cover: a woman in a pale gown in front of green bamboo
Cover Issue #10: Photographer Helena Christensen (opens in a new tab)
Perspectives

The future of business
is a human question.

I’m curious about how we lead, what people value and how technology changes the way we work. In Perspectives, I draw on my experience building companies and working across fashion, creativity and technology to explore these questions — sharing what I’ve learned and what I’m still figuring out.

Explore Perspectives

A few thoughts, from me to you.

Reflections on business, creativity and the people and ideas that catch my attention. Shared occasionally, straight to your inbox.

Occasional emails. Unsubscribe anytime. Privacy

A slow wave of deep blue-green sea beneath a pale, overcast sky
Photo: Thierry Meier / Unsplash (opens in a new tab)

Let’s shape
the next chapter.

Leadership · Advisory · Board opportunities

I work with founders, leaders and organisations to shape brands, explore opportunities in technology and innovation, and turn ambition into business growth. My experience is rooted in fashion and lifestyle, with a perspective that extends across creative and consumer-facing industries.

Start a conversation
Anne Marie Mondrup smiling, standing in a grey blazer and navy trousers in a sunlit room
Portrait by me, with a little help from AI

Anne Marie Mondrup · Copenhagen

Connect on LinkedIn (opens in a new tab)

Creative production & talent representation

Tomorrow Management (opens in a new tab)